About Us

Founded on the belief that great spaces shouldn't come at the cost of great headaches, Cedar Street was born from firsthand experience with the challenges of commercial expansion. We've walked in our clients' shoes—we know what it's like to juggle architects, contractors, and permits while trying to run a growing business.

Cedar Street brings together seasoned professionals who've scaled some of the most recognized brands in hospitality, workplace, and commercial real estate. Our team combines deep industry expertise with hands-on operational experience—we've been in the trenches of rapid expansion and understand what it takes to deliver consistently exceptional results.

Led by Creative Director and Founder Sylvan Juarez, our team draws from his personal experience in the design and development of over 1 million square feet for industry leaders like Momofuku, Oscar Health, Wonder, and Dig. We're not just consultants—we're operators who've built the systems, processes, and partnerships that make scalable growth possible.

From real estate strategy across 15+ countries to construction management on luxury developments, our diverse backgrounds allow us to anticipate challenges, streamline decisions, and deliver spaces that perform from day one. When you work with Cedar Street, you're not just hiring a service provider—you're gaining a team that's already solved the problems you're about to face.

Our Team

Sylvan Juarez

Sylvan Juarez

Creative Director, Founder

Sylvan founded Cedar Street to give ambitious brands a simpler, more connected path from idea to opening. Sylvan blends design and development thinking, shaped by work with growth-minded operators like Dig, Maple, and Pilotworks. Today he partners with operators to deliver a full-service approach, where strategy, design, and delivery move as one.

Zoran Pupovac

Zoran Pupovac

Director of Construction

Zoran brings a technical construction experience and the systems mindset he sharpened as in-house Director of Construction at Common. Zoran specializes in building complex systems that hold up at scale, leading with clear direction, aligning partners and actively mitigating risks to protect time, cost, and scope.

Lauren Hotz

Lauren Hotz

Director of Design

Lauren serves as Design Director at Cedar Street Creative, bringing extensive experience from her previous leadership roles at WeWork and Common. With a sharp eye for innovative hospitality and commercial spaces, she leads our creative team in developing distinctive environments for ambitious brands.

Jamie Thimineur

Jamie Thimineur

Project Manager

Jamie manages complex pipelines at scale—from multi-unit rollouts like Wonder to high-touch workplace projects for teams like OpenAI. Known for clear communication and risk control, Jamie keeps budgets, schedules, and stakeholders aligned.


Dyllan Mont

Dyllan Mont

Project Manager

With a background in multifamily development, Dyllan is comfortable leading larger, multi-stakeholder projects in fast paced QSR and hospitality projects. She’s developed a steady hand in client communication and holds partners accountable with clear expectations, follow-through, and timely decisions.

Grace Maniace

Project Manager

Grace brings a hospitality-first perspective to project management, shaped by her background at Cornell's Hotel School and experience managing multimillion-dollar renovation and repositioning projects. She coordinates across owners, architects, engineers, and contractors with a calm, organized hand—keeping design intent, budgets, and on-site execution in sync.

Jonah Amedeo

Jonah Amedeo

Project Manager

Jonah is a clear, steady communicator who builds strong relationships with clients and vendor partners. He keeps information flowing, aligns expectations, and turns complex threads into simple next steps—drawing on procurement experience from the health sector to keep decisions moving.

Alison Stewart

Alison Stewart

Senior Design Manager

Alison brings rollout experience from scaling ambitious brands at sweetgreen and Hattie B's Hot Chicken. She knows what it takes to maintain design integrity across multiple markets and fast-moving timelines - translating brand vision into consistent, buildable standards that scale without losing what makes a brand distinct.

Veronica Rosado

Veronica Rosado

Design Manager

Veronica brings deep architectural code knowledge and technical precision to every set. She coordinates closely with MEP partners and enforces standards so drawings are accurate, permit-ready, and consistent across markets.

Rob Brown

Rob Brown

Design Manager

Rob has led QSR programs opening sites across the country, building the standards and detail libraries that make scale possible. He translates prototype intent into clear, constructible drawings that reduce RFIs and change orders.

Reilly Mounteer

Design Manager

Reilly is a registered architect with eight years of experience spanning residential, commercial, and hospitality projects in New York City. With deep fluency in construction documentation, landmark approvals, and technical visualization, he brings both creative rigor and practical precision to every drawing set.

Allie LaPerch

Allie LaPerch

Designer

Allie specializes in commercial kitchen design - balancing flow, equipment, and utilities to support throughput without sacrificing experience. She advances test fits to coordinated CDs with care for both front- and back-of-house realities.

Join our team

We're always looking for exceptional talent who share our passion for building brands and scaling businesses. If you thrive in a fast-paced environment where no two projects are the same, love solving complex challenges with creative solutions, and want to work with some of the most ambitious brands in hospitality and commercial real estate, we'd love to hear from you. At Cedar Street, you'll have the opportunity to shape the future of commercial spaces while working alongside industry veterans who are committed to your growth and success. Check out our LinkedIn for open roles.

Engineer
New York, NY
Cedar Street — About