Roberta's

Cedar Street provided design and diligence support for Roberta's expansion of their frozen pizza operations — evaluating facility needs, assessing production requirements, and developing a strategic framework to support the brand's next stage of growth.

Services Rendered

Site Selection & Due Diligence
Concept Development & Prototype Design
Design Standards & Documentation
Construction Documents
Project Management
Permitting Coordination
Vendor Sourcing & Management
Activation Support

Scaling a beloved food brand into broader distribution is as much an operational challenge as a design one. We approached the Roberta's engagement with a sharp focus on what the production environment needs to function at scale — translating those operational requirements into a design and planning framework that positions the brand for expansion without losing the integrity that made it iconic.